Gestalt Principles – When designing for online media, which are applicable to UX and UI?

Wang, (2018) Gestalt theory of design was examined in TW5221 Theory of Technical Communication. These design principles were developed at the beginning of the 19th century by German psychologists Max Wertheimer, Kurt Koppka and Wolfgang Kohler. Gestalt is based on visual perception of how elements are grouped to create either verbal or graphical rhetoric (Schriver, … Continue reading Gestalt Principles – When designing for online media, which are applicable to UX and UI?